Sun Zi Art Of War And The Organization Marketing Essay

Sun Zi Art Of War And The Organization Marketing Essay Sun Zis famous Chinese literature is  The Art of War,  the oldest existing military piece in the world and often considered as the best one. This book has age of over 2400 years old and proves that the tactics use for successful warfare and have not changed over time. It is a rather short book of approximately 6000 Chinese characters that covered the principles of human behavior and rules of conduct for military leaders. It is divided into thirteen chapters, with each chapter treating a different topic, such as attacking with fire, the nine battlegrounds and so on. The Art of War  has been practiced for thousands of years by the Chinese and it will continue to be. This book has widely influenced on Chinese and Japanese military for many years. For example, it was the source for Mao Tse-tungs strategies and tactics on rural of China. After that, The Art of War  has been popular in the West as well the in the early twentieth century due to the translation of English version. Until now, the strategies and principles are using widely in business worldwide as well. The main idea of  The Art of War  is effective military strategy. Sun Zi emphasizes the importance of understanding the current situation before engaging in warfare. The tactics that he used vary on every war. He thought that the result of the war will be either the survival or the destruction of the nation. Every step must be well designed and all depend on the advantages of the citizens. All warfare is based on the belief that to be victorious you must thoroughly know yourself and your enemy, deception, adaption of the current conditions, the leadership of the general and uses of spies. Although specific wartime situations are sometimes mentioned in the book, they are treated generally. For example, Sun Zi discusses tactics to win the war rather than the history of him in winning the war. This is how The Art of War  usable in many different situations. 1. 2 INTRODUCTION OF TOSHIBA COMPANY Toshiba Corporation is one of Japans oldest and largest producers of consumer and industrial electric products. The company also ranks as the worlds largest manufacturer of DRAM (dynamic random access memory) computer chips. Toshiba, a family of over 200 consolidated and affiliated businesses, is one of Japans second-tier  keiretsu  or conglomerates. These corporate groups are linked through history and tradition, as well as cross-shareholdings, interlocking directorates, and personal contacts. With a history that dates back to the nineteenth century and a product line that extends from semiconductors to nuclear power plants, Toshiba has played an active role in Japans rise to the forefront of international business. Toshiba was formed through the 1939 union of two manufacturers of electrical equipment, Shibaura Seisakusho Works and Tokyo Electric Company, Ltd. While Toshiba Malaysia was founded on 19 April 1977, it gives us high quality of audio visual and home appliances products. The audio visual products include LCD TVs, plasma TVs, colour CRT TVs, DVD players and HD-DVD players while the home appliances products include refrigerators, washing machines, rice cookers and electric pots. Toshiba Malaysia provides us with the leading technologically innovative products such as Meta Brain Pro technology. At the meantime, they provide us product with excellence functionality, reliability, durability and environmentally friendly features as outlined in their basic commitment, Committed to People, Committed to the Future. In year 2006, Toshiba was awarded Gold Award by Reader Digest Malaysia for being the trusted brand in 2 categories, LCD TVs and washing machines. Rapid economic growth in developing countries and sluggish growth in the developed world have led to major changes in economic and industrial paradigms in the 21st century. To succeed in crowded global competition transcending national borders, Toshiba continues to focus on restructuring businesses to reinforce their earnings base while seeking to transform its overall business structure by targeting growth sectors and emerging businesses. The aim is to become an even stronger global contender by pursuing the concentration and selection approach while creating world-first and world No. 1 products and services that are cost-competitive and captivate customers. 2. CONTENTS 2. 1 CHAPTER 3: STRATEGIC ATTACKS From Chapter 3 in Sun Zis Art of War, Sun Zi stated that He who knows the other side (the enemy) and knows himself will not be defeated in a hundred battles. Organization should know their strength and focus on their strength in order to win in the competition. At the same time, they should try to exploit competitors weakness and strength. Some principle must keep in mind are to yield the enemy does not use hard attack and to conquer other country does not use prolonged strategy. The principle to win in the battle is based on well-planned strategies and the understanding of our enemy. By direct attack on competitors weakness, it helps the organization to win the battle without causing injuries. For example, Malaysia Airlines ticket is pricy and this becomes a weakness for them. Air Asia uses this weakness and provides low fare to people. As a result, Air Asia is able to attract lots of people to purchase their ticket instead of Malaysia Airline. Besides, Air Asia also promotes a 10 cent Air Fare to compete Malaysia Airlines low fare promotion. In competitive market, every organization is facing uncertainty that nobody will always be a win ner. They need to stay flexible to creates a better life cycle. Capturing an entire section intact is a better strategy; destroying it is a weaker option. The above statement by Sun Zi, means that before entering to a new market, local culture need to be understand first. The customer needs then need to be analyzed. These two factors are crucial success factors for organization. Meanwhile, the origin elements are maintained there. Besides, organization need to know own core value in the market so that they can enter the market successfully. For example, KFC which is the largest fast-food chain in Malaysia and Brunei, serving world famous Original Recipe fried chicken which contains secret blend of 11 herbs and spices. Apart from serving finger-licking good food, KFC continuously aim for high quality and are committed to ensure food safety by stringent control to maintain our standards. Sun Zi said He who is able to unite himself with his officers and men as one mind, spirit and purpose will win. The above statement is one of the ways to predict victories. This simply means that the company and all its employees need to be united in order to achieve their mission and vision. For example, Coca-cola company, which is the worlds largest beverage company and also the No.1 provider of sparkling beverages, ready-to-drink coffees, and juices. With an enduring environment to building sustainable communities, Coca Cola is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for their associates and enhance the economic development of the communities. The Coca-Cola Company is committed to upholding fundamental principles of international human and workplace rights everywhere they do business. 2. 2 CHAPTER 4: DISPOSITION OF THE ARMY Throughout our research and findings, there are some theories from Chapter 4 in Sun Zis Art of War are applied by different organizations. Hence the concept like the need to build an invincible defense as a deterrent against any overly ambitious enemy is related in business strategies. Sun Zi said: In ancient times, those who were skilful in warfare ensured that they would not be defeated and when waited for opportunities to defect the enemy. The statement above which applied in business world simply means that to enhance our strength and be able to change and adapt to changing market nowadays. This is especially for the leader or top management who must have a prediction on future market trend so that organization can grow and control the market only if the implementation is in the right timing. Future development and improvement are the most important elements to let organization grow. For example, Apple Inc which has launched a few products in the market such as i-Phone, i-Pod and i-Pad. Apple Inc did very well in enhancing their strength in the market which not just following the market trend, Apple Inc creating the trend which brings growth and profit to the organization. Those who are skilful in warfare can ensure that they will not be defeated by the enemy, but will not be able to ensure victory over the enemy. In business application, all products have their own life cycle. Moreover, creative, innovative and continuous improvement enable origin product to continue its life span and sales. This indicates that old products will eventually be replaced. A firm must do some innovative changes on existing product to extend the product life cycle and increase number of customers. McDonalds did this by keep updating its menu. After a certain period, it will come out with new products and this attracts existing and new consumers too. The seasonal products such as Prosperity Burger that introduced during Chinese New Year only and Grilled Chicken Burger (GCB) that sold for limited period were the innovations of McDonalds. As stated by Sun Zi, Those who cannot win must defend; those who can win must attack. Defend when ones forces are inadequate; attack when ones forces are abundant. This stresses on the importance in taking initiative to prepare ourselves in battles. Those who cannot win must prepare their defense while those who are capable of winning must strike first. In this case, Digi has to come out with various pricing strategy to compete with the other telecommunication companies included Celcom and Maxis. Thus Digi came out with price strategies in which new plans such as the latest Easy plan that allow users to send SMS and make free calls to three of his or her friends which make Digi Easy plan more attractive compare to other telecommunication companies. Hence, Digi will be able to compete and gain their market whenever a telecommunication company provides a lower rate services. 2. 3 CHAPTER 7: MILITARY MANOEUVRES Sun Zi states that An army without sufficient food and grain will die. This quotation in business perspective means that profit as a food and grain which is the most important for the organization to survive. If an organization cannot obtain good profit and income, it will be difficult to survive in the market for long period of time. Since the capital is the basic condition to start a business, the organizer should be ensured that the financial rolling is sufficient in order to operate their business and to use in urgent moment. If the organizer doesnt have the sufficient back up of capital to support the business, the organization may face bankruptcy situation or merge with other organization. For example, Lehman Brothers Holdings was a global financial services firm and was the fourth largest investment bank in the USA before declaring bankruptcy in 2008. The businesses of the organization included investment banking, equity and fixed-income sales and trading, investment management, private equity and private banking. However, the organization went b ankrupt in 2008 due to the subprime mortgage crisis. In addition, malfeasance and short-selling allegations also cause the organization went bankrupt. The organization already had the financial problem initially but the addition problems have happened one after another. Eventually, the organization did not have sufficient capital to cover the problems. Hence, the organization forced to declare bankruptcy in 2008 and some businesses of the organization forced to sell to other organizations such as Barclays. In summary, money is the most important property for the organization to operate, maintain the business and help to cover some financial problems sometimes. 3. DISCUSSIONS 3. 1 CHAPTHER 1: DETIALED ASSESSMENT AND PLANNING Sun Zi said: The conduct of war is a matter of vital importance to the nation. It is a matter of life and death to the country, the people and the ruler. It is a road either to prosperity or to being destroyed. Therefore, it is a subject which must not be neglected. Initial planning and assessment are essential. There are five constant factors to consider, namely, moral influence, the weather, terrain, generalship and doctrine and law. Compare with those of the enemy. Then one will get a clearer view of the situation and assess ones chances of victory. Moral influence means policies which will make the people fiercely loyal to the ruler. They will follow him even to death. Weather refers to the contrasting changes of day and night and the four seasons of the battleground. Terrain assesses the route and its condition whether it is far, dangerous with open ground or with narrow passes. The ground can determine defeat or victory. Generalship of a commander refers to his qualities of wisdom, sincerity, benevolence, courage and discipline. Doctrine and law refer to army organization and control. This is to ensure that roads are maintained in order that supplies may reach the army and military expenditure is controlled. There are also seven other considerations to compare with the enemy. This can determine the outcome of the war .They are (1) the moral influence of the ruler over his subjects (2) the capability of the generals (3) better ability to take advantage of weather and terrain (4) who has better effective and efficient execution of orders (5) whose army is better equipped and larger (6) the training level of the army (7) the administration of rewards and punishment. The final strategy is to pretend in order to deceive the enemy. Attack when he is least prepared. Plan well before attacking. If the odds are highly against you, wait for another time. Similarly in business, in order to succeed, the company has to consider the following factors (1) the ability of the employer to motivate everyone to work towards the companys goals (2) the capabilities of the managers to lead the team (3) the ability to adapt to government regulations and market conditions (4) whether the business systems of the company can be improved so that there will be increased efficiency (5) the technology available to the staff in order to improve productivity (6)the training given to staff and their level of skills acquired (7) the administration of rewards and punishment. 3. 2 CHAPTER 5: FORCES When forces are concentrated to attack the enemy, it must be like solid stones hurled against eggs. This quotation is applying the principle of using strengths to strike weaknesses. Firstly, creative and innovation is one of the important principles to compete with competitors in the same market. For instance, there are many challenge and competitive in the market of electronic devices such as Toshiba, Sony, Mitsubishi and so on. However, Toshiba is more innovative and spend more time in research and develop the technologies. As a result, a lot of new technologies that were the first in the world or the first in Japan such as the first Japanese word processor, the first 3D LCD TV which not requiring dedicated glasses in the world, etc. Secondly, the organization should change their form, culture, structure, product base or others when there are any changes happen. For instance, Toshiba pioneered the development of electrical equipment in Japan. However, the organization entered new fields which are medical equipment and radio devices when the Great Kanto Earthquake of 1923 happened. Many employees of the organization were lost in this earthquake. Therefore, the vice-president of the organization decided to start new field. Thirdly, changes have to follow the trend. If an organization can create the trend, the possibility to win will be high. For example, more and more multimedia such as movie requires 3D effect nowadays. Hence, Toshiba invents the first 3D LCD TV which not requiring dedicated glasses in the world. Other competitors such as Sony also manufacture the 3D LCD TV to occupy the market. In summary, Toshiba creates the trend of 3D LCD TV and win the market due to the requiring dedicated glasses would not be worn. Lastly, the organizations have to analyze their strength and weaknesses all the time when compete with others. For instance, Toshiba has established the corporate research and development center to improve production technology maintain high qualities and creates new products. The corporate research and development center can analyze the strength and weaknesses of the organization in order to manufacture higher quality products and hence the products of the organization can be competed with other organizations in the intense market. As a result, higher profits can be obtained by the organization. 3. 3 CHAPTHER 6: WEAKNESSES AND STRENGTHS Toshiba applied the many theories from Sun Zis Art of War in implementing and deploying its business strategies which similar to our business world today. Our business world today is in a changing environment. Sun Zis Art of War helps the organization adapts in uncertainty and changing environment. Therefore, we have identified few theories from Sun Zis Art of War that can be applied by Toshiba into their business. Firstly, in Chapter 6 of the Art of War, Sun Zi provides some very interesting and fascinating concepts that are relevant in business world. For example, concepts like first mover advantage, to dictate rather than be dictated, to achieve relative superiority, to be flexible and to manage change and uncertainty. In addition, Sun Zi also explains how your opportunities come from the openings in the environment caused by the relative weakness of your competitors in a given area. Sun Zi said: Those who arrive first at the battleground will have sufficient time to rest and prepare against the enemy and Those who arrive late at the battleground will have to rush into battle when they are already exhausted. According to the quotation above, Sun Zi has pointed out the meaning of early bird get the first worm. In business world, it can be meant by it is better to be first than it is to be better. In current market, there is no more battle for the product but the perceptions of product. Besides, the timing of launching a product is important. By being the first to enter the market a product or service, a firm may need to capture greatest market share. Toshiba created the first mover category when its company produced Japans first electric fan, refrigerators, washing machines, electric vacuum cleaner and electric rice cookers. This allows Toshiba to strengthen their position in this market and handle the competitions from rivals after that. Being the worlds 9th largest integrated manufacturer of electric and electronic equipment, Toshiba already have support from their loyal customers and they are already well known when their rival enter this market. Superiority or strength in number means that enemy will have to prepare against you. This statement stated by Sun Zi means that by having large forces or allies working together with us, our enemy will have fear. In business world, the more partners we have in the business means that the more stable we are in the marketplace. Hence, our competitors will have to prepare a lot of strategies in order to defeat us or to replace our place in the market. Therefore, it is always better to form partners with other company into becoming partner and not afraid in competing with completers in business world. So, it is clear that why Yahoo announced a brand new partnership with  Toshiba  to feature Yahoo Connected TV on several models of Toshibas latest 46-55 HDTVs. This is because with Toshiba, users can enjoy Yahoo Connected TV on TVs. Sun Zi said: Thus, the expert in offence attacks places where the enemy does not know how to defend. and The expert in defence protects places where the enemy does not know how to attack. In business world, we always set for highly innovation to create the marketing advantages. We just continue produce products which are strengthen and will gain profit in the market, but have to do some innovation or improvement on it in order to enhance its position in the market. For low profile products, we may make some changes and let it enter a new market but must in a niche market. Hence the concept we should keep in mind is that we should understand very well about our competitors product strength and weakness so that we can attack accordingly to survive in competitive business world. As well as developing pioneering technology for its own products, Toshiba invented the DVD, the TFT screen and the lithium ion battery in addition to designing the graphics processor for the Sony Playstation II.  The launch of the Qosmio series in 2004 saw Toshiba demonstrating once again its position as a market innovator. Toshiba embraced the market for digitally converged products for home a nd personal entertainment, by launching the first notebook to offer instant-on TV/DVD functionality.   4. RECOMMENDATIONS Toshiba as nations one of the leading companies in manufacturer of computer and accessories, electrical appliances, electrics and electronics held the responsibility to continuously serve the customers and cater their needs and demands that grows over a period of time. This is necessary for Toshiba to emerge as the top manufacturer in the country and to outlast many competitors in the market. The quality exist should not limit to the products produced but must extend to the services provided. Such practicing will ensure Toshiba is recognized being capable of inventing valued products and offering the best services which others yet to make available. Therefore, to achieve such objective in the future, Toshiba needs to make consideration on the issue that required some improvement where necessary. The following are few suggestions which Toshiba can implement. To start with, Toshiba might introduce a detailed job assessment and evaluation. The evaluation must comprise in term of product manufacture and services. Sun Zi said: To manage a large force is similar to managing a small force. It is a matter of organization and structure. A group consist of a leader and few members can be assigned to the departments exist in the company to assess the employees performances. The team should not only scout on the way they carry out their job but at the same time, list the problems and challenges that the employees encounter while performing their job. If the trouble discovered is with the working environment, equipment or system, then the team should report to the unit responsible to solve the issue raised to the ground. However, if the problem is rise from the employee itself, whether the particular employee is lack of skills and training or is not competence enough for the job, then a replacement or further training is necessary. Through this approach, the company is able to deal any management issues effectively in relatively shorter time. One of the important aspects of business is the customer. As manufacture of electrical related goods, Toshibas job does not end at point of selling the products to the customer, but the real job begins when customer need the assistants of the manufacturer. So, to shorten the gap between the customer and the manufacturer, Toshiba probably can organize a session with customers in many regions yet more frequently. This session is expected to take place in any events such as electrical fair, PC fair or independently organized Toshiba fair. This session is aimed to listen to the customers complaints, products reviews, expectations, suggestions and feedbacks. This creates a better understanding between the customer and the company, the appointed staff able to hear from the customer itself, which later can be redirected to the company for better outcome. According to Sun Zi, An army without sufficient stockpiles and reserves will not survive. The organization culture is also an asset or a weapon to compete in the market. Customers always TRUST the big company which have good reputation and corporate culture. Advertising is very crucial for the information and the message to reach the intended customers. In Sun Zis Art of War, Communicating ground refers to markets that are equally accessible to both of you and your competitor. There are no natural barriers to entry and it is not difficult to get the consumers attention as they are not committed to any one product. Therefore, definite advertising strategies are needed to market the goods or the services. Toshiba may have utilized all known methods to publicize, from pamphlets to online advertisements but that does not guarantees the information has reached to and comprehends by everyone. So to maximize the spread of the info, the company may come up with advertisement in different languages, widely from printed materials to online sources. Those who are unaware of Toshibas products and services will now have a brief news and latest update about the company. Those who are skillful in warfare can ensure that they will not be defeated by the enemy, but will not be able to ensure victory over the enemy. This is Sun Zis quote from the Sun Zis Art of War which simply means those who understand and recognize their own as well as their competitors strength and weakness will not suffer a lost or bankruptcy. Once any feedback from customers is received, the company can review it to find out any flaws or weakness in their products or services right away. Once the defect is indentified, immediate action must exercise to tackle the issue. Next, improving on own weakness is not sufficient to stay longer in the market but identify others flaw and work on it, will secure a stable position on the long run. If Toshiba is the first to solve the flaw in other competitors product in term of structure, design, capability and function, then Toshiba will be noticed and become word of mouth that indirectly advertise Toshiba. 5. CONCLUSION This assignment helps us to emphasize on application of The Art of War in today business war. The studies of Sun Zi have proved to be useful until today since many companies applied the theories from the Sun Zi Art of War in their management. For instance, different strategies can be used by the company to beat their competitors in the niche market. Sun Zi Art of war is important because it helps organization to adapt in changing and we need to be flexible to changes in order to survive. Besides, we have to take suitable actions so that we can adapt the environment because inappropriate actions can lead us to failure. Through this assignment, there are several key success factors of Toshiba Company. First of all, innovative of Toshiba invented wide range of products such electrical applicants, computers, TV and more that win the customers long term supports. As Toshiba scope of services and products can offer many varieties so they are able to dominate different ventures in the market. Also, Toshiba are leading the market for years because of good management skill and strong structure of the company. Well communication between the top level management and lower manage including the first line staff enable them to be clear about their missions and visions of the company. This will stimulate passionate behavior of the staffs in their working life. Furthermore, the quality of the products is also one of the key factors of success in Toshiba Company. Toshiba has invested resources on research and development that gives improvement on their current products and technologies accordingly. So, Toshiba could not be easily attacked by competitors and always ahead of them. Committed to People, Committed to the Future, is one of the slogan of the company. This shows that they emphasize on the services to the customer which meet the customer needs. As a conclusion, Toshiba is one of the leading manufacturers in Malaysia. They offer variety of high technology of products to satisfy customers need in a more convenient way. Moreover, Toshiba Company implements Sun Zi Art of War strategies to make its management more effective and efficient. Thus, Sun Zi Art of War is very useful in todays business world to success.

Reflection Paper No

What is the philosophy in your life? Explain the meaning. How did you arrive on that philosophy in your life? How will you apply in this philosophy in your everyday life? Everyone has philosophy in his or her life. In identifying and knowing the philosophy of every person's philosophy in life it could show the identity the personality and the characteristics of a certain person.But how about mine? What is the philosophy in my life? My philosophy in life is, â€Å"Success is tampered with the harsh realities in life. As look and re-read my philosophy in life is that it looks very simple, it is understandable, but the meaning of the philosophy in my life is not simple, it is not just as easy as that are being written and be read.I said this because the meaning of my philosophy is this, there is no victory unless a person will tackle and will experienced the bad and the wicked things that will give the person's life the downfall, but looking back to the realities that corresponds the r eal meaning f life is that there are the things that will make you feel worse, that even there will be a time that you will hate your life, and because of that it will result to the discouragement of achieving your ambitions, or your goals that will represent as the successes in life, it will also affect because discouragement will interrupt in getting on it, but as the others are telling that because of these trials, it will ensure that you have colors in life, that there is the meaning in your life. So instead of looking these trials as a problem, it is otter to say that, these problems gives me strength and use it , and make myself up and surely because of these it is surely because of the learning from the problems, it will help as a tool in achieving ones person achievement.

Business Need Business Communication Skills Essay

BUSINESS NEED BUSINESS COMMUNICATION SKILLS * BASICS OF BUSINESS COMMUNICATION – Communication skills have emerged as the most powerful set of skills to possess for accelerating ones career trajectory and speed of accomplishment in every walk of life. To prepare yourselves for a rewarding career in the broad field of management, it is even more essential to acquire, practice and exhibit high levels of communication skills in normal and crisis situations. Effective communication skills provide the ladder to the managers and leaders for rapid progression in their careers. Business communication is the sending and receiving of verbal and non verbal messages within the organizational context (Roebuck, 2001; Over, 2001; Murphy, Hildebrandt, & Thomas, 1997). Hanna and Wilson (1998) expanded on this definition, indicating business communication is a process of generating, transmitting, receiving, and interpreting messages in interpersonal, group, public, and mass communication contexts through written and verbal formats. Hynes (2005) stated effective business communicat ion is the key to planning, leading, organizing, and controlling the resources of the organizations to achieve objectives, and may be formal or informal in nature. Argenti (2007) discussed business communication functional aspects and found that over half of the heads of corporate communication departments oversee business communications functions that include media relations, online communications, marketing, special events, product/brand communications, crisis management, employee/internal communications, community relations, and product/brand advertising. The expanse and importance of business communication underscores the need for business education and business to collaborate in preparing business majors for the workplace. It is widely accepted that business management and business educators perceive communication skills as highly valuable to employees and organizations alike. In business organizations, numerous sources have reported that communication skills are critical to career success and a significant contributor to organizational success (Du-Babcock, 2006; Roebuck, 2001; Certo, 2000; Dilenschneider, 1992; Rushkoff, 1999). In academia, research  has shown faculty and administrators perceive that communication skills are very important to students’ eventual career success (National Association of Colleges and Employers, 2001; Gray, 2010). Despite the agreement in business regarding the importance of communication skills, evidence exists that long-term employees and those just entering the work force from college still lack these skills. Pearce, Johnson, and Barker (1995) reported fair to poor (the lowest two categories on a 5- point scale) communication and listening skills of managers and employees. Fordham and Gabbin (1996) interviewed 84 business executives and concluded that business students with apprehension about communicating are less likely to practice the communication and, therefore, are less likely to develop communication skills. * Objectives * Scope of Communication * Types of Communication * Significance of Communication Skills * Communication Process * Process at Communicators‟ End * Process at Communicates‟ End * Communication Model * OBJECTIVE – After perusing this unit, students should be able to: 1. Appreciate the vast scope of communication in modern world 2. Distinguish between the process of communication and exercise of power 3. Understand that one-way flow of information is a part of the overall process of communication 4. Identify different types of communications 5. Grasp the importance of communication skills in the life of an individual and enterprise 6. Recount the dividends that accrue from acquiring effective communication skills 7. Understand the sources that lead to multiple interpretations of oral and written communication * SCOPE OF COMMUNICATION – Communication as a subject of study has a very vast canvas. To different people, communication implies various areas of study, research and application: (1) It is a means of transportation from one place to another viz., moving men, machines, materials etc by surface transport like railways, roadways or by air or by sea. It is not uncommon to describe a region or a country backward in terms of means of communication because it is not serviced or well connected by railways, roadways, airways or seaways. (2) It also relates to means of sending / receiving messages, packets or parcels through post, telephone, telegram, radio, wireless or Internet. These means of communications have undergone rapid changes during the last few decades. Postal services have been revolutionized by courier services – same-day delivery, next-day delivery etc. Telephone services have become commonplace – one can talk to a person anywhere even one orbiting in a satellite without shouting. The mobile telephony and use of Internet has changed the way people talk and communicate with one another. They are changing the way business is done. (3) Communication is a major focus of attention for artists – singers, dancers, actors, painters, sculptors etc are all trying to communicate with their audiences. They Endeavour to win their attention and appreciation so as to secure attractive returns for their efforts. In managerial or business context, it is the science and art of communicating. Etymologically, communication as a word is derived from the word „common‟ in English or „Communis‟ from Latin. It means „shared by‟ or „concerning all‟. Thus communication is a process of „influencing others‟ to achieve common, shared objectives. These goals could be that of individuals, families, teams, departments functions and companies. Communication has emerged as a very powerful personal skill that individuals must acquire to be able to perform their duties and become efficient managers and effective 1. Communication and Power – Communication is also the most powerful input resource in an enterprise. The various resources, just to recount, are as below: 1 Men 2 Money 3 Materials 4 Machines 5 Methods 6 Management 7 Measurement 8 Message covering both information and communication flows 9 Motive Power 10 Motivational Leadership Messaging has emerged as the most important resource for, without it, nothing can be transacted anywhere. It is the lifeline of any society. It is the glue that holds companies, communities and countries together. There is another process that is also used to influence others – it is the use of authority or power. They say if person has power it shows because it quickly shows his influence or hold on others‟ opinion. However, it must be understood in its proper perspective. Power has been described as „a process of influencing others to do some thing that, left to themselves, they will not do‟. This process is, then, quite different from that of communication where we influence others as equals – members of the family, members of the inter-departmental teams or customers or fellow members of an association. The process of communication is greatly dependent on the skill of individuals who, as equal members, are in a position to influence others so as to compel, propel or impel them to work together to achieve common goals! (2) Communication as a two-way process Communication is a complete process – it starts with communicators sending messages to receivers, the „communicatees‟. An experienced sender of message, whether oral or written, would think of the audience as his customer. He would try to gauge or guess the kind of level of communication the receiver is comfortable with. Thereafter, he would craft his message in a manner and in the language, words, phrases and idioms that the receiver is familiar with. Each receiver of message is really a customer whose needs and wants should be as well known to the sender as it happens in a market place. Obviously, like the sender who chooses words, phrases and idioms from his vocabulary depending on own learning, experience and exposure, receiver also has his own mental filter that is the product of his learning, experience and exposure. To absorb the message in his mind, he does the abstraction of the message in to words, phrases and idioms that he is familiar with or has command over. This leads to his formulating his response to the message received. Once again, it goes through the mind filter and ultimately comes out of the communicatee and starts its return journey to the sender of the message. It conveys back what is understood by the receiver. A sensitive speaker is able to judge the reaction of his audience from the gestures, sounds and expressions of the audience – the way they sit, the way they yawn or the way they twitter their fingers etc. It is thus a complete cycle because it is a two way process. Until the full process has been gone through the process of communication is considered to be incomplete. (3) Information as a one-way process Information flow is another related process. Information is knowledge; it comes from the processing of raw data which records the events as they take place in every miniscule of an organization or an institution. Knowledge is power. The flow of information is considered to be an extremely powerful tool at the disposal of men at all levels of a business enterprise. However, difference between communication and information flows must be understood clearly. Whereas communication is a two way process, information is a one-way process. It is, therefore, half of the process. Yet it is used  very extensively in organizations. As businesses grow in size, complexity and dynamics, it is very difficult to ensure two way process all the time. Much of the time, information flows one way – downwards, upwards or horizontal along formal lines of command. These lines of command become the channels of information flows and serve as the cornerstones of communication, coordination and control. 2. TYPES OF COMMUNICATION Communication can be classified as below: Communication Verbal Non-verbal Communication ommunication Oral Written Body Language Communication Communication 3. SIGNIFICANCE OF BUSINESS COMMUNICATION SKILLS – Conversing and corresponding with people around is such a common activity that most of individuals are so pre-occupied with their daily routine that they do not stop and ponder over the immense advantages that business enterprises can derive from mastering the art and science of communication. Following payoffs are only suggestive: 1. Internal communication – Before the end of nineteenth century, businesses were small; they started growing in size from the beginning of twentieth century. Contemporary business enterprises are very large and have not only become multinational but also transnational in character. Besides, they have grown in complexity in terms of a wide array of products and services they deal in and the number of countries and  continents they are operating in. Also, arising from liberalizing of many national economies, global competition has intensified and the rate of change in market place has accelerated. Market forces have also become very dynamic, almost verging on chaos. 2. External communication – As a business enterprise in the modern society, it has to interact, pro-act or react to happenings in other institutions viz. 1 Government bodies, statutory / regulatory agencies, municipal authorities etc 2 Distributors, dealers and retailers 3 Customers, community and society at large 4. Communication skills as vital job requirement- Human beings are communicating all the time. Ability to express powerfully and influence the attitude and behavior of people for giving better performance on their jobs, has emerged as a job skill of critical importance for managers / leaders at all levels of management. Thus all employees are expected to: 1 Write good correspondence 2 Be good in oral conversation 3 Develop and cultivate powerful body language 4 Be able to sell ideas and products effectively 5 Be very good in weaning away customers from competitor and retaining them It is now increasingly understood that even specialists like accountants, engineers, technicians etc should have good communication skills. In the present day knowledge society, competitive advantage of acquiring excellent communication skills cannot and perhaps need not be emphasized! * Communication skills essential for promotion – Communication skills have emerged as the most critical prerequisite for  promotion to senior executive positions in the industry. Consequently, managers at lower rungs of organizations should also have good command over the spoken and written language of the business. As a general rule, managers should have the ability to make their communications heard, read or understood. * COMMUNICATION PROCESS – * In order to develop a deep understanding of the subject of communication, it is important that everyone understands the complete process of communication. Broadly, it has two parts: * Process at communicator end (Senders‟ Part) * Process at communications end (Receivers‟ Part) A GOOD DEBTOR IS A GOOD COMMUNICATOR Definition: Debtor is an expression used in the accounting world to specify a party who owes money to a company or individual. A debtor can be an entity, a company or a person of a legal nature that owes money to someone else – your business for example. If you have one or more debtors, that makes you a creditor. To put it simply, the debtor-creditor relationship is complimentary to the customer-supplier relationship. Definition: a person who communicates, especially one skilled at Conveying information, ideas, or policy to the public. a person in the business of communications, as television ormagazine publishing. Definition In this division, â€Å"collector† means a person, whether in British Columbia or not, who is collecting or attempting to collect a debt. Harassment (1) A collector must not communicate or attempt to communicate with a debtor, a member of the debtor’s family or household, a relative, neighbour, friend or acquaintance of the debtor, or the debtor’s employer in a manner or with a frequency as to constitute harassment. (2) Without limiting subsection (1), one or more of the following constitutes harassment: (a) using threatening, profane, intimidating or coercive language; (b) exerting undue, excessive or unreasonable pressure; (c) publishing or threatening to publish a debtor’s failure to pay. Disclosure to debtor (1) A collector must not attempt to collect payment of a debt from a debtor until the collector has notified the debtor in writing or the collector has made a reasonable attempt to notify the debtor in writing of (a) the name of the creditor with whom the debt was incurred, (b) the amount of the debt, and (c) the identity and authority of the collector to collect the debt from the debtor. (2) A collector must not initiate verbal communication with a debtor with respect to the collection of a debt until 5 days after the collector has sent to the debtor the written notice referred to in subsection (1). (3) If a debtor informs the collector that the debtor has not received the notice required under subsection (1), the collector must send that information to the debtor at the address provided by the debtor. Communication with debtor (1) A collector must not communicate or attempt to communicate with a debtor at the debtor’s place of employment unless (a) the collector does not have the home address or telephone number for the debtor and the collector contacts the debtor solely for the purpose of requesting the debtor’s home address or telephone number or both, (b) the collector has attempted to contact the debtor at the debtor’s home address or telephone number, but the collector has not contacted the debtor in any of those attempts, or (c) the collector has been authorized by the debtor to communicate with the debtor at the debtor’s place of employment. (2) The collector must not make more than one verbal attempt, under subsection (1) (b), to contact the debtor at  the debtor’s place of employment. (3) At the time a collector communicates with a debtor, the collector must first indicate to the debtor (a) the name of the creditor with whom the debt was incurred, (b) the amoun t of the debt, and (c) the identity and authority of the collector to collect the debt from the debtor. (4) A collector must not continue to communicate with a debtor (a) except in writing, if the debtor (i) has notified the collector to communicate in writing only, and (ii) has provided a mailing address at which the debtor may be contacted, (b) except through the debtor’s lawyer, if the debtor (i) has notified the collector to communicate only with the debtor’s lawyer, and (ii) has provided an address for the lawyer, or  (c) if the debtor has notified the collector and the creditor that the debt is in dispute and that the debtor would like the creditor to take the matter to court. Communication with persons other than debtor (1) Except for the purpose of obtaining the debtor’s home address or telephone number, a collector must not communicate or attempt to communicate with a member of the debtor’s family or household, or a relative, neighbour, friend or acquaintance of the debtor unless (a) the person contacted has guaranteed to pay the debt and is being contacted in respect of that guarantee, or (b) the debtor has authorized the collector to discuss the debt with the person contacted. (2) A collector must not communicate with a debtor’s employer except (a) for the purpose of confirming the debtor’s employment, business title and business address, or (b) for other purposes authorized in writing by the debtor. Time of communication (1) In this section, â€Å"statutory holiday† means a holiday, except Sunday, unless the holiday falls on a Sunday. (2) Except on the request of the person contacted, a collector must not communicate, either by telephone or in person, with the debtor, a member of the debtor’s family or household, or a relative, neighbour, friend or acquaintance of the debtor, or the debtor’s employer or guarantor (a) on a statutory holiday, (b) subject to paragraph (a), on a Sunday, except between the hours of 1 p.m. and 5 p.m. local time for the person contacted, or (c) on any other day, except between the hours of 7 a.m. and 9 p.m. local time for the person contacted. Cost of communication A collector must not communicate or attempt to communicate with a person for the purpose of collecting, negotiating or demanding payment of a debt by a means that results in the costs of the communication being payable by the person. Collection from person not liable for debt or in excess of amount of debt A collector must not (a) collect or attempt to collect money that exceeds the amount of the debt owing, (b) collect or attempt to collect money from a person who is not liable for the debt, or (c) if a person has informed the collector that the person is not the debtor, continue to communicate with that person unless the collector first makes all reasonable efforts to ensure that the person is in fact the debtor. Legal proceedings (1) If a debt has been assigned to a collector, the collector must not (a) bring or continue a legal proceeding for the recovery of a debt as plaintiff unless the debtor has been given notice of the assignment, or (b) bring a legal proceeding unless the collector first gives notice to the debtor that the collector intends to bring the proceeding. (2) A collector must not recommend to a creditor that a legal proceeding be brought, unless the collector first gives notice to the debtor that the collector intends to recommend that a proceeding be brought. (3) Nothing in subsection (2) affects solicitor-client privilege. (4) A collector must not directly or indirectly threaten, or state an intention, to bring or continue a legal proceeding for the recovery of a debt (a) for which the collector does not have the written authority of the creditor, or (b) for which there is no lawful authority. Removal, seizure, repossession and distress A collector must not do any of the following, whether on the collector’s  own behalf or on behalf of another person, directly or indirectly: (a) unless there is a court order to the contrary, remove from inside the debtor’s private dwelling any personal property claimed under seizure, distress or repossession, in the absence of the debtor, the debtor’s spouse, the debtor’s agent or an adult resident in the debtor’s dwelling; (b) seize, repossess or levy distress against personal property that is not specifically charged or mortgaged, or to which legal claim may not be made under a statute, court judgment or court order; (c) remove, seize, repossess or levy distress against personal property during a day or during the hours of a day when removal, seizure, repossession or distress is prohibited by the regulations. False or misleading information and misrepresentations In collecting or attempting to collect payment of a debt, a collector must not (a) supply any false or misleading information,  (b) misrepresent the purpose of a communication,  (c) misrepresent the identity of the collector or, if different, the creditor, or (d) use, without lawful authority, a summons, notice, demand, or other document that suggests or implies a connection with any court inside or outside of Canada. Additional prohibited practices A collector must not commit or engage in a prescribed act or practice.

Impact On Improving Employee Satisfaction Business Essay - Free Essay Example

Sample details Pages: 14 Words: 4234 Downloads: 3 Date added: 2017/06/26 Category Management Essay Type Research paper Did you like this example? The importance of employee satisfaction and work motivation is growing all the time in almost all industry specifically on Retail. Specific business problems and or opportunities has been identified at Countdown Barrys Point Takapuna which is associated to Motivational issues: Low level of Deli staff performance in work efficiency due to lack of motivation. The theoretical framework of this research includes concepts of leadership, job satisfaction, motivation. Don’t waste time! Our writers will create an original "Impact On Improving Employee Satisfaction Business Essay" essay for you Create order The objective of this research are as follows: 1)To assess the satisfaction level of the employees of Countdown deli department 2)To identify the factors which influence the job satisfaction of the employees 3)To identify the factor which improves the satisfaction level of employees 4)To offer valuable suggestions to improve the satisfaction level of employees Methodology The research and collection of data was conducted at Countdown Deli Department. The research approach is exploratory and descriptive in nature and integrates a qualitative technique (focus group discussions) of 11 participants with a predominantly quantitative approach (survey, implementing a structured questionnaire) to enhance the validity and reliability of data motivation survey research was done as research evidences and findings. Focus group will detect what motivates employees, second how the Deli Department are doing with regards to motivation and performance. The integration of literature on motivatio n, factors affecting motivation, theory x and y, job design, Herzberg motivation, Intrinsic and Extrinsic Motivation. should look further on certain measures to critically evaluate theories in framework and adhere to several concepts of research that is casual to the core function of the overall study development and its process. Focus Group. Non-Random Sampling Population. 11 participants, all are employed at Countdown Takapuna Deli Department. Frequency/ Correlation between Work Status of individual staff- satisfaction level. Setting the Variables. Frequency and use of percentage in getting the total from the population. Percentage method, bar diagrams and tabulation. Tabulation of collected data. Results and Discussion There are 11 employees in Countdown Deli Department Takapuna Branch. Total of 11 staff or employees answered the Employee Satisfaction Survey . Result and Discussion is best explain in (Appendix 2 ) Conclusion Leadership in Countdown deli department relationship find it satisfactory but it needs more improvement . Leader must develop more communication skills in order to reach to employees. Motivation on the other hand more is dissatisfied that might be the reason why there is high turnover of staff at the deli department. Wages and Benefits; extra vacation; day off; break time; flexible working hours most employees are dissatisfied. Recommendation Managers should maintain good relationship , communication with its subordinates. Managers should personally train new staff. It is very important for managers to listen and give interest to the values and ideas of the staff , it is a motivating factor and sometimes you might also learn from them. Intrinsic motivation is highly recommended to boost morale of staff. In order to avoid high turnover of employment. It is the companies discretion whether or not to give a raise to the employees. Countdown is only giving salaries at their minimum New Zealand Standard.. The company sho uld consider this point it might increase the motivation of the employees in the department. The labor law does not mandate companies to give benefits to part timers. It would be better for the company to give cafeteria plan for all of its staff in order to motivate them to stay to the company. Introduction The importance of employee satisfaction and work motivation is growing all the time in almost all industry specifically on Retail. Many researchers have been made to find out the effect the job satisfaction and motivation have in the productivity of the company. This report is about the employee satisfaction in Countdown Takapuna Branch Deli Department . A research interest me and I want to know the level of the employee satisfaction in the Deli Department. After the target organization had been found, the research question was composed: what is the level of employee satisfaction in third largest Countdown across Auckland, which is Countdown Takapuna Deli Department, whose estimated shoppers statistics about 2,900 customers who shops three times a week on the average (New Zealand Statistics- Takapuna 2012). The main subjects will be leadership and motivation, and the affect they have on employee satisfaction. 1.1 Setting of the Problem Is Progressive Enterprises looking at the right angle? Managing the consumer experience in deli requires thoughtful consideration of careful management of operational issues to optimize the retail shopping experience for the consumer. Specific business problems and or opportunities have been identified at Countdown Barrys Point Takapuna, which is associated to the following issues: Motivation 1.1.1Low level of Deli staff performance in work efficiency due to lack of motivation 1.2 Management Concept Measurement of employees satisfaction Job satisfaction affects customer relations people and their knowledge is one of the most important aspects affecting the productivity of the Deli Department. One is the measurement of employee satisfaction. Countdown have to make sure that employee satisfaction is high among the staff, which is a prerequisite for increasing efficiency, receptiveness, excellence and customer service.. The theoretical framework of this research includes concepts of leadership, job satisfaction, and motivation. 1.3 Statement of Objectives of the problems and opportunities The objective of this research is to evaluate the degree of employee satisfaction impact on employees performance at Countdown Deli Department Takapuna Branch. The Deli Department management task is to optimize the working environment, satisfaction and motivation of employees. To assess the satisfaction level of the employees of Countdown deli department To identify the factors which influence the job satisfaction of the employees To identify the factor which improves the satisfaction level of employees To offer valuable suggestions to improve the satisfaction level of employees 2.0Methodology Work motivation and performance have been evaluated from the viewpoint of motivation theories as the analysis in relation to retailing of Deli sector employees with the motivation to exert effort on performance recognition. There is a theoretical analysis as well as review of several studies of known effects to motivation and performance as it may be positively related to im pacts of motivation on employee effective performance food retail sector plan and interest. 2.1Research Process and Focus Group The research and collection of data was conducted at Countdown Deli Department. The research approach is exploratory and descriptive in nature and integrates a qualitative technique (focus group discussions) of 11 participants with a predominantly quantitative approach (survey, implementing a structured questionnaire) to enhance the validity and reliability of data motivation survey research was done (Babbie and Mouton 1998) as research evidences and findings.. Focus group will detect what motivates employees, second how the Deli Department are doing with regards to motivation and performance. Reliability and validity of research evidence to construct desirable evidence has to be in a conformed process wherein biases and lapses if any. The integration of literature should look further on certain measures to critically evaluate theories in framework and adhere to several concepts of research that is casual to the core function of the overall study development and its process. Focus Group. Non-Random Sampling Population. 11 participants, all are employed at Countdown Takapuna Deli Department. Quantitative or qualitative, the first step is to define the phenomena.. In the quantitative research the data must be in a numerical form which is explained by the fact that in quantitative research the results are analyzed by using mathematical methods. The questionnaire consists of five different chapters. It was created on the basis of the theoretical part and includes such parts as Leadership, Motivation, Compensation. All parts have multiple questions concerning the relationship between the employees work motivation and satisfaction, and the way those things are in the target organization. Survey. The content and wording of the structured questionnaire was finalised after interpretation of the transcription of the focus group d iscussions. 2.2 Statistical Techniques Set Selection of Focus Group was systematically chosen methods .Frequency/ Correlation between Work Status of individual staff- satisfaction level. Setting the Variables. Frequency and use of percentage in getting the total from the population. Percentage method, bar diagrams and tabulation. Tabulation of collected data. 2.3 Interview dates and time Survey was conducted at the Deli Department of Countdown Takapuna at around 4:00 to 5:00 daily Monday to Sunday September 3 to 9, 2012. 2.4Literature Review The success of any organization depends on the ability of managers to provide a motivating environment for its employees. The challenge for managers today is to keep the staff motivated and performing well in the workplace. The goal of most companies is to benefit from positive employee behavior in the workplace by promote a win-win situation for both the company and workers. 2.4.1Employee Motivation Employee Performance fundamentally depend on many factors like performance appraisals, employee motivation, Employee satisfaction, compensation, Training and development, job security and other, but the area of study is focused only on employee motivation as this factor highly influence the performance of employees. Employee motivation is one of the policies of managers to increase effectual job management amongst employees in organizations (Shadare et al, 2009). Motivation formulates an organization more successful because provoked employees are constantly looking for improved practices to do a work, so it is essential for organizations to persuade motivation of their employees (Kalimullah et al, 2010). 2.4.2Factors affecting Employees Motivation No one works for free, nor should they. Employees want to earn reasonable salary and payment, and employees desire their workers to feel that is what they are getting (Houran. J) .To use salaries as a motivator effectively, managers must consider salary structures which should include importance organization attach to each job, payment according to performance, personal or special allowances, fringe benefits, pensions and so on (Adeyinka et al, 2007). Leadership is about getting things done the right way, to do that you need people to follow you, you need to have them trust you. And if you want them to trust you and do things for you and the organization, they need to be motivated (Baldoni.J, 2005). Empowerment provides benefits to organizations and makes sense of belonging and pride in the workforce. In fact, it builds a Win Win connection among organizations and employees; which is considered an ideal environment in numerous organizations and their employees.. Empowered em ployees focus their job and work-life with additional importance and this leads to constant progress in coordination and work procedures. 2.5Copies of Research Instruments (See Appendix 1 and 2) 2.6Strenghts and Limitation Budget and cost limitation of the research process. Including /time constraints The survey is subjected to the bias and prejudices of the respondents. Hence 100% accuracy cant be assured. Even though this research is limited to Countdown Barrys Point Takapuna, the findings should allow us to gain an understanding of the supermarket trends in all its branches and other metropolitan cities of New Zealand as the cultural influence may be quite similar. 2.7 Management Theory 2.7.1Theory X and Y Douglas McGregors famous classification of theory X versus theory Y is applicable for the leadership approaches. When everyone is committed to the common goals, supervisors act as teachers, consult and only rarely act as authoritative bosses. If the assumption is along with the line of Theory X the leadership style will be highly different compared to the situation where leaders act according to the Theory Y. Managers that believe in Theory X tend to control their workers. Those managers think that people are efficient only as long as their work process is observed. Thus the best managing style is to tell workers exactly what they must do and closely control them to get everything done in time and with good quality. 2.7.2 Job Design One of the main reasons organizations should pay attention to the concept of job design is that it helps to function and produce better (Rush 1971, 255). Various forms of job design. Job rotation, allows an employee to work in different departments or jobs in an organization to gain better insight into operations. The method can be suitable when employees are involved in performing boring, repetitive tasks to give them a greater variety of tasks. It allows to increase skills and knowledge about other jobs. Job enrichment, allows the employee to take on some responsibilities normally assigned to management. It means that the job provides greater responsibility, recognition and opportunities for growth. There is a risk that too much responsibility and autonomy in the planning and control aspects of the job would be transferred to the employee. 2.7.3 Motivation of employee Intrinsic motivation can be described as the process of motivation by work itself in so far as it satisfies the personal needs of the employee. Intrinsic motivation is self-generated and it is thought that people seek for a job they think will most satisfy their needs. The factors affecting intrinsic motivation include for example responsibility, freedom to act, courage to use and develop persons own skills, interesting tasks and opportunities for advancement. Extrinsic motivation is the amount of effort other people give to the person to motivate them. Intrinsic motivators tend to have a longer effect as they are inherent and not imposed from outside. The effect of money as a motivator is discussed later in this thesis. (Armstrong 2007,60) As the needs of individuals differ a lot, it is important to concentrate carefully on the attachment of goals and incentives given when goals are accomplished. 2.7.4 Herzberg Motivation/Hygiene theory Herzbergs motivation/hygiene theory is also known as the two-factor theory. Herzberg started the study job satisfaction in the 1950s in Pittsburg. The basis of Herzbergs work is in the Maslows Hierarchy of Needs. He started with the idea that what causes the job satisfaction are the opposite of those things that cause job dissatisfaction. The result Herzberg theory found out that what makes people happy is what they do or the way theyre utilized and what makes people unhappy is the way theyre treated. Hygiene factors, are those that the employee expects to be in good condition. As motivators are those that in present cause satisfaction, hygiene factors are those that dont cause satisfaction but if they are lacking, it causes job dissatisfaction. Employees must feel that their job is as secured as it is possible in the current economical situation. (Ellis 2005, 83). The main finding of Herzberg is that the opposite of satisfaction is not dissatisfaction but no satisfaction. 3.1 Results and Discussion There are 11 employees in Countdown Deli Department Takapuna Branch. Total of 11 staff or employees answered the Employee Satisfaction Survey. The background information was introduced in terms of Gender, Work Status, Age and Length of service .. etc. However since the number of respondents was quite low, the answers were introduced by frequencies ,( See Apendix for the Graph) In this section for the Demographic of the Deli Department only tables are presented . Correlation of work status to Satisfaction question as well. (See Appendix for the Graph). 3.1.1Deli Department Demographic( See Appendix2) 3.1.2 Leadership Questions( See Appendix2 Graph1-9 Table 1-9) 3.1.3 Motivation (See Appendix 2 Graph 10-17 Table 10-17) 3.1.4 Wages (See Appendix 2 Graph 18 Table 18) 3.1.5 Benefits; extra vacation; day off; break time; flexible working hours ( See Appendix 2 Graph 19 Table 19) 3.2 Data Analysis ( aim and purpose of the investigation) The study therefore set out to assess the effect of management by and the effect of The objective of this research is to evaluate the degree of employee satisfaction impact on individual employee performance at Countdown Deli Department Takapuna Branch. The task is to optimize the working environment ,satisfaction and motivation of employees. The main purpose of this project is to measure the employee satisfaction .The research question was: what is the level of employee satisfaction in the company. The purpose of this kind of research is to find out which factors could be improved and how to make employees enjoy their work every day. 3.3 Data analysed and interpreted / Management Theory 3.3.1Leadership On the basis of the questionnaire and the results, it is possible to analyse the situation in the target organization. It is very important for both manager of the Deli department as well as the employees that the relationship between them is good and open. It is good as it appears in the investigation that majority of the staff has a good relationship with the manager. The relationship of both is very essential when its about job satisfaction and work motivation is concerned. The employees Countdown Deli Department think that the manager shows attention towards the work they do and it is very easy to communicate with the manager . In the work place where communication is easy, the power distance is usually smaller and also employees feel appreciated at work. This is also true if the manager is interested in the ideas and thoughts the employees have, and based on the results, has a satisfying result. The employees are quite satisfied with the amount of information they get fr om the manager about the job and tasks the employees are expected to do. Same is true in the case of limited amount of information got about the situation of the company. The employees are fairly satisfied with the amount of information they get. The amount of constructive feedback is one of the most important aspects when thinking about the employees work satisfaction. Constructive feedback is not necessarily positive. It can also be negative; the way the feedback is given is most essential. Without constructive feedback the employees cant develop their ways of working. But majority is neutral either way staff may or may not be satisfied. The employees majority is neutral and satisfied with the appreciation the direct manager shows towards the work they do and they think the boss is quite aware of the abilities of the worker. The style of boss directions is important as the employees might easily find the style offensive or underestimating. This would have an effect on the job satisfaction. The employees find the style of boss directions appropriate. The employees also want to have support from the manager. It is important to know that the manager supports the worker in any situation that might arise. The employees defined this situation fairly good. They are also very satisfied with the time their department managers takes to listen to the employees concerns and support reasonable suggestions. The only thing the employees are not satisfied with is the amount of knowledge the manager has regarding the different aspects of the job responsibilities. It is essential that the manager knows all the different responsibilities of the job so that the manager can provide the employees with support and knowledge regarding the job. It is also important for the manager to know what it is like to do the tasks the employees are expected to complete in certain quality and within a certain time limit . 3.3.2 Motivation The employees of the Deli department dont feel satisfied about enjoying working everyday and performing at their best. They also say it dont like the idea to come to work every day, if only I got another job. According to the results the workers dont feel so optimistic about the future success with the company . Work is supposed to fulfill the employees basic needs. In average most of the employees are feeling fairly satisfied with the fulfillment of their basic needs by work. . Employees want to be appreciated at work. Appreciation at work is one factor that caused job satisfaction. In the employees think that they are not well appreciated at workplace. They are not quite satisfied with the appreciation got from manager. According to Herzberg appreciation and awareness of the boss is very important to employees. 3.3.3 Wages Compensation is the maximum motivator. Employees are not so satisfied with the compensation provided employees are very satisfied with the job security. The employees think that their job place is secured, which has an effect on the motivation.. They are not quite satisfied with the training and development. 3.3.4 Benefits Benefits is another form of the rewards systems that makes a motivating factor for the employees. It might add satisfaction if the salary is not so high. Workers of the company shows not satisfied health benefits; extra vacation; day off; break time; flexibility in working hours provided. There is a need for more improvement for benefits are not available to all the employees. 3.4 List of Possible Solutions and Consequences If the management uses enough time to explain the tasks to their employees, it will reduce the amount of frustration the employees have and that way increase productivity. With reasonable training and retraining the employees have the latest information regarding the different aspects of the work, and this can help them to avoid frustration as well as accidents and other sicknesses caused by the job. Proper training is the key to getting better performance. Remember that every employee needs company-specific training in the least. So, try to find out whats the problem thats causing the incompetence. Once you have singled it out, you can solve it. Inability to work well by some employees has always been an issue at every workplace. As these employees dont do their work properly, there is always a need to supervise or look into their work a second time, which can be quite time-consuming in crunch situations. So, how do we deal with such incompetent employees When a person is happy with the job, that he/she will do it most efficiently and effectively. Make sure that the performers get special mention for their work. Ensure that other employees (the ones who are performing at par with each other every month) also get appreciation for their work. One needs to ensure that the non-performing employees are encouraged and motivated to work. Motivation in the workplace should be done in the right way. Have regular feedback sessions with all the employees. Also ensure that they are encouraged to talk without any fear. This is so that you get an honest feedback. Some work for fulfillment, while others work out of love and passion for their work. While working, recognition and acknowledgement play a vital role in boosting employee morale, without which, work productivity could suffer. Also constant criticism would not go down well with employees. Criticism and lack of recognition would eventually make employees lose interest in their work. 3.5 Evidence of original research Research is based on the questionnaire (See Appendix 2) 4 Conclusion and Recommendation 4.1Conclusion: 4.1.1 Leadership To summarize the conclusion under leadership in Countdown deli department relationship of your department manager find it satisfactory. The amount of attention the department manager pays to the work you do I find it fairly satisfactory needs more improvement. Communication with the department manager needs more improvement because of the higher frequency on decline from neutral to not satisfied. Dept Managers interest in and values towards the thoughts and ideas you have quite satisfactory due to the frequency increased from neutral to very satisfied. The volume of information about your task got from your department manager is satisfactory. The volume of constructive feedback and appreciation you got from your department manager. Find it satisfactory. The awareness of the department manager towards the abilities of the employees I find it also satisfactory. The support you got from your department manager I find it satisfactory. The style of your department manager in giving dire ction satisfactory. 4.1.2Motivation Enjoy working everyday and performing at your best satisfactory .Nice to come to work not satisfactory due to increase in frequency of number of staff from neutral to not satisfied. Optimistic with your future success with the company not satisfied, due to increase in frequency of number of staff choice from neutral to not satisfied that is also the reason why there is a high turnover of staff at the deli department. Your work fulfill your basic need not satisfactory ,. Most of the staff have other jobs aside from Countdown deli . Appreciation at your work place , half of the percentage of the staff is not satisfied , half of the population find it satisfied. Job security also not satisfied . Training and Development also not satisfied, new staff are not properly trained by the department manager. 4.1.3 Wages Salaries of the staff, majority of the staff is dissatisfied. 4.1.4 Benefits; extra vacation; day off; break time; flexible working hours Benefits , majority of the staff is not satisfied and not happy with the benefits they are receiving. 4.2Recommendation: 4.2.1 Leadership Managers should maintain good relationship , communication with its subordinates. Managers should personally train new staff. It is very important for managers to listen and give interest to the values and ideas of the staff , it is a motivating factor and sometimes you might also learn from them. 4.2.2Motivation Intrinsic motivation is highly recommended to boost morale of staff. In order to avoid high turnover of employment. 4.2.3 Wages It is the companies discretion whether or not to give a raise to the employees. Countdown is only giving salaries at their minimum New Zealand Standard.. The company should consider this point it might increase the motivation of the employees in the department. 4.2.4 Benefits; extra vacation; day off; break time; flexible working hours The labor law does not mandate companies to give benefits to part timers. It would be better for the company to give cafeteria plan for all of its staff in order to motivate them to stay to the company. In order to keep employees satisfied and retain them in the organisation should adopt the following practices. Training programs should be conducted for both personnel as well as technical development Management should recognized talents and encourage them to grow in the organisation To provide proper counseling and guidance Better communication may yield some more results Try to give timely incentives to employees to motivate financially